SUSTAINABILITY. ENVIRONMENT. EXPERIMENT.
2020_02_13_WTH_Shot_02_040.jpg

STYLE

Rent the Runway. PHOTOS_ Julia Kennedy, STYLE_ Natalie Read.

MAKE UP_ Lou Dartford, HAIR_ Lewis Pallet. MODELS_ Brianna, Tyvanni and Felicia @ The Hive Management. ALL FASHION_ My Wardrobe HQ.

No REPLY. explore how fashionistas are turning to My Wardrobe HQ for their sustainable style.

‘’Too many clothes and absolutely nothing to wear!’’

If this sounds familiar and you are conscious about your fashion footprint, perhaps its time to explore other sustainable options such as renting..

My Wardrobe HQ is the leading destination for renting and buying contemporary and luxury womenswear fashion. Clothing and accessories from new and past seasons, sourced from multiple designer brands as well as items from the wardrobes of celebrities and influencers including Arizona Muse, Poppy and Chloe Delevingne, Olivia Buckingham, Roxie Nafousi, Caroline Fleming, amongst many other stylish women across the UK.

A social shopping platform with a sustainable heart, MWHQ is fully circular by allowing users to rent and monetise their own wardrobes. The unique buy and rent model allows consumers to ‘try before they buy.’

In the past 15 years, global clothing production has doubled to meet demand and this increased appetite has seen the clothing and footwear industries account for a combined estimate of 8% of the world’s greenhouse gas emissions, making fashion the third highest polluting industry in the world. This can’t continue.

Renting also offers the unique opportunity of delving into the designer world at a fraction of the cost. The website offers over 500 luxury labels including Stella McCartney, Gucci, Prada, Anya Hindmarch, Chanel, Saint Laurent, Roksanda, Mulberry, Givenchy, Valentino, Zimmermann and Vivienne Westwood to name but a few.

From ‘It bags’ to getting on your glad-rags MWHQ is a great destination for styling yourself sustainably.

Shop the shoot at www.mywardrobehq.com

Brianna wears Tulle Dress by Coco Ribbon. Twisted collar necklace by Fenton. Trainers and tights models own. Rent similar here.

Brianna wears Tulle Dress by Coco Ribbon. Twisted collar necklace by Fenton. Trainers and tights models own. Rent similar here.

Brianna wears Strapless printed bow dress by Paul Costello and Crystal bib by Fallon. Shoes, stylist’s own. Felicia wears Rainbow sequin dress by the Attico and Sequinned two piece by Temperley. Earrings and shoes, Stylist’s own. Rent similar here and here. Tyvanni wears Faux Fur Coat by Mary Katrantzou. Tights and Trainers Stylist’s own.

Brianna wears Strapless printed bow dress by Paul Costello and Crystal bib by Fallon. Shoes, stylist’s own. Felicia wears Rainbow sequin dress by the Attico and Sequinned two piece by Temperley. Earrings and shoes, Stylist’s own. Rent similar here and here. Tyvanni wears Faux Fur Coat by Mary Katrantzou. Tights and Trainers Stylist’s own.

Brianna wears Chevron dress by House of Sheldonhall. Felicia wears Polkadot dress by Mother of Pearl.

Brianna wears Chevron dress by House of Sheldonhall. Felicia wears Polkadot dress by Mother of Pearl.

Tyvanni wears Faux Fur Coat by Mary Katrantzou. Tights and Trainers Stylist’s own.

Tyvanni wears Faux Fur Coat by Mary Katrantzou. Tights and Trainers Stylist’s own.

Brianna wears Strapless printed bow dress by Paul Costello and Crystal bib by Fallon. Shoes, stylist’s own.

Brianna wears Strapless printed bow dress by Paul Costello and Crystal bib by Fallon. Shoes, stylist’s own.

Brianna wears Embroidered Sateen crop top by House of Sheldonhall and Wide leg trousers, Stylist’s own, rent similar here. Shoes Stylist’s own, rent similar here. Tyvanni wears White shirt Stylist’s own, rent similar here. Hand painted top by House of Sheldonhall. Zig zag jacquard skirt by Lisou. Trainers, Stylist’s own.

Brianna wears Embroidered Sateen crop top by House of Sheldonhall and Wide leg trousers, Stylist’s own, rent similar here. Shoes Stylist’s own, rent similar here. Tyvanni wears White shirt Stylist’s own, rent similar here. Hand painted top by House of Sheldonhall. Zig zag jacquard skirt by Lisou. Trainers, Stylist’s own.

Julia Kennedy